The Crude Cast
Welcome to The Crude Cast, the podcast that takes you behind the scenes of the oil and gas industry. Whether you're a seasoned professional or exploring the industry for the first time, our podcast offers a unique window into the diverse roles, challenges, and opportunities within this dynamic field.
In each episode, we dive deep into:
- Expert Interviews: Conversations with industry leaders, innovators, and experts who share their knowledge and experiences on effective communication, teamwork, and leadership.
- Real-World Stories: Relatable accounts from the field that highlight the essential soft skills needed to thrive in the oil and gas sector.
- Educational Insights: Practical advice and strategies for improving collaboration, navigating tough conversations, and fostering a positive work environment.
- Industry Exploration: Discover the varied and often overlooked roles within the industry, and gain insights into how each contributes to the broader picture.
Our mission is to educate, inspire, and entertain by showcasing the people and processes that make the oil and gas industry tick. Whether you're looking to sharpen your skills, learn about new opportunities, or simply enjoy engaging stories, The Crude Cast has something for you.
Subscribe and join us on this journey as we uncover the rich tapestry of the oil and gas world, one story at a time.
The Crude Cast
Ep. #43 - James Kell with Scratchie: Rethinking Motivation with Self Determination Theory
☝️ 📩 Have Oil and Gas Questions? Text the show!
In this episode of The Crude Cast, Travis sits down with James Kell—carpenter turned entrepreneur—to explore how motivation, recognition, and psychology can reshape safety and productivity across industries. Drawing on his journey from construction to building Scratchie, James introduces listeners to Self-Determination Theory—the idea that autonomy, competence, and relatedness drive people to thrive. Together, they discuss why behavior-based safety often falls short, how small acts of recognition spark big changes, and how organizations like McDonald’s and oilfield operators alike are applying these insights to create safer, more connected workplaces. Whether you’re in oil and gas, construction, or any field where safety and culture matter, this episode offers a fresh take on building engaged, high-performing teams.
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